Sales Executive-Dealers Job

Contact Information
Detailed Information

Position Title: Sales Executive-Dealers Segment

Direct Report to: Sales Manager
Job Summary:
The job holder will be responsible for ensuring sales volumes are continuously enhanced
so as to maximize returns on investment whilst sustaining competitive advantage.

Duties & Responsibilities;
• Sales and Collection target setting & monitoring, Sales Planning and forecasting.
• Manages an assigned geographic area to maximize sales revenues and meet
corporate objectives.
• Ensures consistent, profitable growth in sales revenues through positive planning.
• Identifies objectives, strategies and action plans to improve short- and long-term
sales volume/value and GP.
• Co-ordinates proper company resources to ensure efficient and stable sales
• Maintains professional and technical knowledge by attending educational
workshops; reviewing professional publications; establishing personal networks;
participating in professional societies.
• Sales and Collection target setting territory wise / dealer-wise / product wise in
accordance with the broad supervisory guidelines of Sales Manager.
• Sales Forecast – preparation of Sales Forecasts for the Territory / Area assigned /
dealer wise /product wise with pro action.
• Participating in designing & implementing dealer schemes.
• Collaborates with Sales Manager / National Sales Manager to develop sales
strategies to improve market share in major markets as well as in important
product lines.
• Maintains sales volume, product mix, and selling price by keeping with current
market supply and demand, changing trends, economic indicators, and
• Focus to increase footfall at our depots and putting best efforts for effective
utilization of depots to increase sales of super premium, premium and textures &
designers’ finishes.
• Track, collate and interpret sales figures. Generate timely sales reports.
• Establish personal contact and rapport with top customers.
• Initiate the top-to-top meeting with key customers to ensure strong relationship
and remove business obstacles, aligning with long term company direction.
• Cultivate effective business relationships with executive decision makers in key
accounts. Possibly dealing with some major customer accounts by ASM himself.
• Performs sales activities on major accounts and negotiates sales price and
discounts in consultation with Sales Manager / National Sales Manager and DGM.

Ensuring regular visits to the dealers’ outlet and filling up Customer record Cards

during their visit.

• Ensuring that all the communications are documented as per HOD guidelines and

approvals only and no verbal commitment is given to the dealers on product

pricing, schemes, cash discounts, Sales-collection linked benefits etc.

• Ensuring that the Customers-Dealers are served for their requirements in the

quickest possible time to ensure Dealer Satisfaction particularly in issues

pertaining to customer service, logistics, accounting etc.

• Monitoring DU performance and ensuring effective utilization of DU by selling

super premium & premium products.

• Participate in Investigating lost sales and customer accounts. Participate in

designing corrective action plan immediately to ensure minimum damage that to

be recovered in short span of time.

• Establishing, maintaining and expanding new market and new customer base.

Increasing business opportunities through various routes to market.

• New dealers’ grooming, sales and growth, sales of new & focus products and

improving product depth, profitability, improved presentation strategies,

competitive strategies, proper use and level of sales support.

• Collecting customer feedback and market research. Keeping up to date with

products and competitors.


• Adherence to the Credit Control Policies and ensure Dealers outstanding levels

within control & approved limits.

• Ensure account reconciliation will be done with dealers on monthly basis and

balance confirmation will be received from dealers on quarterly basis.

• Maintaining effective rapport with the credit control team for ensuring that the

Dealer Accounts are updated and dealers are supplied necessary accounting

statements along with Credit Notes well in time to avoid confusions.

• Keep close track and control on Sales return and Check return ratio sales person

wise & dealer-wise to maintain commercial discipline.


• Ensuring proper product positioning in dealers’ outlet, availability and display of

POP material at dealers’ outlet, Product USP brief to dealers’ counter staff with the

help of training team to enhance secondary sales.

• To keep track of local events and celebrations to explore the possibilities of getting

associated with it to improve brand image and Sales volumes.

• Submitting recommendations for sales promoters for in-shop selling, branding

requirements, and promotional material requirements as per business priorities in

accordance with local / territory requirements.

• Submitting recommendations for painters’ training program, counter staff training

program, dinners with dealers, dealers’ meet, painters’ & dealers’ factory visits etc.

• Collaborates with head of sales to establish and control budgets for sale promotion and trade expenses.

Participate in developing innovative promotional ideas and material.

• Checking, monitoring & reviewing Dealer record Cards with the Sales Head on

weekly basis and provides prompt resolutions to

issues/queries/suggestions/feedbacks mentioned in Dealer record Card.

• Ensure adherence to all sales policies, practices and procedures.

Qualification & Experience

• First degree in Business Administration- Sales or Marketing background.

• Over 3 years’ experience in Sales & Marketing Management in a large company and

at multiple sectors of the economy. Preferably paint or construction sector or

Manufacturing Sector

Interested candidates share CVS to:


Takes Reservations
Accepts Credit Cards
Apple Pay
Outdoor Seating
Good for Kids
Good for Groups
Waiter Service
Wheelchair Accessible
Has TV
Dogs Allowed
Sells Gift Certificates
Has Music
Parking Lot
Valet Parking
Free Wifi
Smoking Allowed
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